This one kind of snuck in under my radar. I caught @Casiella mentioning it on twitter and wondered what was going on.
EVE is a game that lends itself so well to this kind of alternative marketing strategy. New Eden is a big place with a rich and varied background, providing plenty of fodder for what I would call ‘meta-marketing’.
Players take part in meta-gaming to enrich their experience of EVE. I have to wonder why CCP hasn’t gone down this route before now. Leveraging their setting into a wide range of viral and ‘in character’ marketing sites.
It may be that we’ll see more of these as Dominion approaches, as well as the new social tools which will start rolling out at about the same time.
Till next time, good hunting.
